Privacy Policy
Wise Parent Way is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you visit or interact with our website, wiseparentway.com (“Website”). By using our Website, you agree to the practices detailed in this policy. We are fully committed to compliance with the General Data Protection Regulation (“GDPR”), the California Consumer Privacy Act (“CCPA”), and other applicable privacy laws designed to protect your fundamental rights and freedoms regarding personal data.
1. Commitment to Privacy and Data Protection
At Wise Parent Way, we place the highest importance on protecting your privacy and your personal information. We maintain a privacy-first approach in the design, operation, and development of our services. All personal data collected through our Website is handled securely, with integrity, and in accordance with applicable data protection laws.
2. Scope of This Policy and Data Controller
This Privacy Policy applies to personal data collected through wiseparentway.com. Wise Parent Way acts as the “Data Controller” under GDPR and the “Business” under CCPA. The Data Controller responsible for your personal data is accessible via [email protected].
This policy covers all interactions you may have with the Website, including browsing, creating an account, placing orders, interacting with support channels, and subscribing to updates or newsletters.
3. Categories of Personal Data We Process
We may collect, use, store, and transfer various categories of personal data. These may include:
– Usage Data: Includes information such as your IP address, browser type and version, device identifiers, time zone, locale settings, referral URLs, and information about how you use our Website, including pages accessed and interactions with content.
– Account Data: Includes your full name, address, email address, phone number, and credentials when you register an account with wiseparentway.com.
– Profile Data: Includes your preferences, browsing behavior, order history, and engagement with our services or products.
– Communication Data: Includes correspondence you send to us, customer support requests, records of conversations via support channels, contact forms, or email exchanges.
– Technical Data: Includes device type, operating system, mobile platform, app usage metrics, browser plug-ins, configurations, and diagnostic logs.
– Transaction Data: Includes payment details (processed securely via verified third-party providers), billing address, delivery information, and purchase history.
– Preference Data: Includes your consent choices, marketing subscriptions, communication preferences, and specified areas of interest.
4. Legal Bases for Processing Personal Data
We rely on the following legal bases for processing your personal data under GDPR and CCPA where applicable:
– Consent: When you have given us explicit permission to process your data for specific purposes (e.g., marketing communications).
– Contractual Necessity: Processing necessary to fulfill a contract with you or to take steps at your request before entering a contract (e.g., processing orders or account registration).
– Legitimate Interests: We may process data when it is necessary for our legitimate business interests, provided those interests do not override your fundamental rights.
– Legal Obligation: We may process your data where required to comply with a legal or regulatory obligation.
5. Your Data Protection Rights
You have the following rights with respect to your personal data under GDPR and, where applicable, under CCPA:
– Right of Access: You may request information on how we handle your data and receive a copy of that data.
– Right to Rectification: You have the right to request corrections of inaccurate or incomplete data.
– Right to Erasure (“Right to Be Forgotten”): You may request the deletion of your personal data, subject to certain conditions.
– Right to Restriction of Processing: You may request that we suspend the processing of your data under certain conditions.
– Right to Data Portability: You may request a copy of your data in a structured, commonly used, and machine-readable format for transfer to another provider.
– Right to Object: You may object to the processing of your personal data based on legitimate interest or consent, including for direct marketing purposes.
– Right to Non-Discrimination (CCPA): You will not be discriminated against for exercising your privacy rights.
To exercise any of these rights, please contact us at [email protected].
6. Security Measures
We implement a comprehensive suite of organizational, technical, and administrative measures to protect your personal data, including but not limited to:
– Encryption of sensitive data in transit and at rest
– Access control protocols and role-based access systems
– Routine data integrity checks and systems monitoring
– Secure server environments with firewalls and intrusion detection
– Employee privacy awareness training and strict confidentiality arrangements
– Regular data backups to prevent data loss or corruption
7. International Data Transfers
If personal data is transferred beyond the European Economic Area (EEA), United Kingdom, or other jurisdictions, we will ensure standard contractual clauses or appropriate safeguards are in place to ensure lawful and secure transfers. This includes ensuring data processors and third-party vendors adhere to recognized data protection frameworks or possess approved certifications.
8. Data Retention
We retain your personal data only as long as necessary for the purposes for which we collected it, including legal, regulatory, and reporting obligations. This includes:
– Usage Data: Retained up to 12 months for analytics purposes
– Account Data: Retained for the duration of your account plus 6 years
– Transaction Data: Retained for tax and compliance purposes for 7 years
– Communication Data: Retained for up to 3 years after last interaction
– Preference and Marketing Data: Retained until you withdraw consent or unsubscribe
When data is no longer required, it is either securely deleted or anonymized.
9. Cookie Policy
Our Website uses cookies and similar tracking technologies. Cookies fall into the following categories:
– Essential Cookies: Necessary for basic website functionality and security (e.g., login, shopping cart)
– Functional Cookies: Enhance user experience by remembering preferences or settings
– Performance Cookies: Collect anonymous usage statistics to improve page performance
– Analytics Cookies: Used to analyze browsing trends and improve content strategy
Third-party services (e.g., Google Analytics) may place cookies as part of our service offerings.
10. Cookie Management and Compliance with GDPR and CCPA
Users may accept or reject cookies via our cookie banner or browser settings. Under GDPR and CCPA, you have the right to opt in or opt out of non-essential cookies. You may change your cookie preferences at any time via a settings panel provided on wiseparentway.com. We honor Do Not Track (DNT) browser preferences where applicable.
11. Special Protections for Children
Our Website is not intended for children under the age of 13. We do not knowingly collect or process personal data from children under 13. If we learn that we have collected such data without verified parental consent, we will promptly delete it. Parents or legal guardians who believe their child has submitted personal data may contact us immediately at [email protected].
12. Policy Amendments and Updates
This Privacy Policy may be updated from time to time to reflect operational or legal changes. Users will be notified of material changes by prominent notice on our Website or via direct communication if we hold your contact information. We recommend periodically reviewing this policy to remain informed.
13. Contact Us
For questions, requests, or concerns about this Privacy Policy or how your personal data is handled, you may contact us at:
Wise Parent Way
Email: [email protected]
Website: wiseparentway.com
We are committed to complying with all applicable privacy laws and safeguarding your personal information. If you have any questions about your data rights or how your data is managed, please do not hesitate to reach out to us.